Industry: Tobacco

Product: Cigars

Company Overview: Hermanos Cigar Bar takes inspiration from the iconic New York City pre-prohibition establishments. With a focus on cigars and the smoking experience, Hermanos references a time when cigars were serious and uncomplicated. 

Project Brief: In our research, we discovered that many cigar brands take a traditional approach to their look. We saw this as an opportunity to take a modern, fresh approach to Hermanos' cigar branding. Hermanos picked the leaf/feather icon for their brand because of the double meaning of the symbolism behind it. By combining the feather and the organic leaf, Hermanos identified their brand as a company that pays attention to the materials that they work with while creating an uncomplicated, pleasing and enjoyable buying experience for the consumer.